CV
Experience & Expertise
PR Senior Account Supervisor
Quinn PR
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Account Management: Managed account teams (2–4) delivering media relations, client management, coaching and editorial oversight to achieve consistent earned-media results and high client satisfaction
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Story Ideation: Generated and pitched creative story ideas and newsworthy angles aligned with client objectives and target media, securing coverage in top-tier travel, lifestyle, and business outlets
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Media Relations: Cultivated and maintained relationships with journalists, bloggers and broadcast producers across print, digital and TV to deliver strategic, strong and consistent media results
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Client Relations: Responsible for client satisfaction, strategic results and maintaining healthy relationship
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Content Development: Draft and edit press materials, releases, media alerts and newsroom content in AP style; managed review/approval workflows with account team
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Crisis Communication: Produced talking points, Q&As and reactive statements and supported crisis communications strategy
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Creative Partnerships: Provide ideation, concept development, and outreach for creative brand partnership ideas
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Social Media: Provide social media strategy, advice, research, campaign ideas and provide and/or supervise influencer communications management
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Business Development: Support new business initiatives and client expansions.
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Research: Stay on top of current industry news and trends and perform analysis of clients and travel marketplace
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Media Outreach: Lead high-level journalist outreach and supervised junior staff on media list creation, outreach tracking and coverage follow-up
November 2024 - Present
PR Senior Account Executive
Development Counsellors International
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Client Relationship Management: Act as the primary point of contact for clients and maintain robust communication through regular meetings, conference calls, and detailed reports to exceed deliverable goals.
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Team Leadership: Oversee account work of junior team members, providing mentorship, training, and constructive feedback.
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Media Results: Drive strong media coverage and measurement through strategic outreach and relationship-building with key journalists.
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Crisis Management: Assist in development and implementation of crisis communication strategies.
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Business Development: Support new business initiatives and client expansions.
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Content Development: Identify compelling stories and pitches; review, write and edit press releases, media alerts, and pitches to secure coverage.
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Campaign Ideation: Facilitate brainstorming sessions to generate innovative campaign ideas and strategic events.
August 2022 - November 2024
PR Account Executive
Development Counsellors International
August 2021 - August 2022
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Client Liaison: Proactively communicate with clients to ensure their needs and goals were met or exceeded.
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Media Relations: Establish strong relationships with key media contacts, securing coverage in targeted outlets.
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Event Coordination: Plan and manage media events, press conferences, and familiarization (FAM) trips to promote client offerings and engage media.
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Content Development: Wrote and distributed press materials and organized promotional events to enhance visibility.
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Reporting: Conduct analysis of media coverage to provide clients with actionable insights and reports.
PR Specialist + Copy Editor
Consortium Media
March 2020 - August 2021
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Client Relations: Maintained strong relationships with clients and key media personnel, enhancing overall PR effectiveness.
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Campaign Leadership: Strategized and executed PR and social media campaigns for diverse clients in the lifestyle and entertainment sector.
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Content Writing + Editing: Drafted and edited engaging copy across various platforms, ensuring alignment with client brand voices.
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Influencer Engagement: Developed and managed partnerships with influencers to expand client reach.
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Analytical Reporting: Prepared comprehensive reports detailing campaign performance and media placements.