CV

Experience & Expertise

PR Senior Account Executive
Development Counsellors International

August 2022 - Present

Client Relationship Management: Act as the primary point of contact for clients and maintain robust communication through regular meetings, conference calls, and detailed reports to exceed deliverable goals.
Team Leadership: Oversee account work of junior team members, providing mentorship, training, and constructive feedback.
Media Results: Drive strong media coverage and measurement through strategic outreach and relationship-building with key journalists.
Crisis Management: Assist in development and implementation of crisis communication strategies.
Business Development: Support new business initiatives and client expansions.
Content Development: Identify compelling stories and pitches; review, write and edit press releases, media alerts, and pitches to secure coverage.
Campaign Ideation: Facilitate brainstorming sessions to generate innovative campaign ideas and strategic events.

August 2021 - August 2022

Client Liaison: Proactively communicate with clients to ensure their needs and goals were met or exceeded.
Media Relations: Establish strong relationships with key media contacts, securing coverage in targeted outlets.
Event Coordination: Plan and manage media events, press conferences, and familiarization (FAM) trips to promote client offerings and engage media.
Content Development: Wrote and distributed press materials and organized promotional events to enhance visibility.
Reporting: Conduct analysis of media coverage to provide clients with actionable insights and reports.

March 2020 - August 2021

Client Relations: Maintained strong relationships with clients and key media personnel, enhancing overall PR effectiveness.
Campaign Leadership: Strategized and executed PR and social media campaigns for diverse clients in the lifestyle and entertainment sector.
Content Writing + Editing: Drafted and edited engaging copy across various platforms, ensuring alignment with client brand voices.
Influencer Engagement: Developed and managed partnerships with influencers to expand client reach.
Analytical Reporting: Prepared comprehensive reports detailing campaign performance and media placements.